Meadow’s Tale
Meadow’s Tale
Introduction
A children’s clothing brand inspired by Polish folklore, the countryside, plants, and above all the true story of a real meadow in the Beskid Mountains — a place especially meaningful to the brand’s founder. The structure of the texts resembles a poem or a fairy tale. In some parts, the words are written as if spoken by the meadow itself, as in the storytelling layer it is given human qualities. Product descriptions in the store refer to the tone we use when speaking to our children.
Industry
Logistics & Supply Chain
Scope of work
Brand Strategy / Copywriting / Storytelling / Naming
Introduction
A children’s clothing brand inspired by Polish folklore, the countryside, plants, and above all the true story of a real meadow in the Beskid Mountains — a place especially meaningful to the brand’s founder. The structure of the texts resembles a poem or a fairy tale. In some parts, the words are written as if spoken by the meadow itself, as in the storytelling layer it is given human qualities. Product descriptions in the store refer to the tone we use when speaking to our children.
Industry
Logistics & Supply Chain
Scope of work
Brand Strategy / Copywriting / Storytelling / Naming



Dominik Rusinek ®
Dominik Rusinek ®
Dominik Rusinek ®
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(2016-25©)



