Meadow’s Tale

Meadow’s Tale

Introduction

A children’s clothing brand inspired by Polish folklore, the countryside, plants, and above all the true story of a real meadow in the Beskid Mountains — a place especially meaningful to the brand’s founder. The structure of the texts resembles a poem or a fairy tale. In some parts, the words are written as if spoken by the meadow itself, as in the storytelling layer it is given human qualities. Product descriptions in the store refer to the tone we use when speaking to our children.

Industry

Logistics & Supply Chain

Scope of work

Brand Strategy
 / Copywriting
/ Storytelling / Naming

Introduction

A children’s clothing brand inspired by Polish folklore, the countryside, plants, and above all the true story of a real meadow in the Beskid Mountains — a place especially meaningful to the brand’s founder. The structure of the texts resembles a poem or a fairy tale. In some parts, the words are written as if spoken by the meadow itself, as in the storytelling layer it is given human qualities. Product descriptions in the store refer to the tone we use when speaking to our children.

Industry

Logistics & Supply Chain

Scope of work

Brand Strategy
 / Copywriting
/ Storytelling / Naming

Dominik Rusinek ®

Dominik Rusinek ®

Dominik Rusinek ®

(2016-25©)